The objective truth of the business, in real time. The metrics are matched to your funnel and traffic strategy — pull the numbers off your tools and type them in. Ratios and grades calculate themselves.
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Match The Score to the business
Pick the funnel + traffic strategy to load the right numbers, then tailor. 8 is the target, 16 the ceiling.
Metric
Section
Type
Direction
Numerator
Denominator
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Green ≥100% of weekly target → Scale Orange 50–99% → Optimise Red <50% → Innovate Cost metrics inverted · ⬛ black = >200% blowoutOutlined cells = you type · the rest auto-calculate
Headlines
Where your 26 keys stand against standard, computed from the quarter grid above.
Financials — from Xero, update monthly
These aren't weekly — pull them off your P&L and they feed the keys below.
The 26 Keys
Gold ≥150% · Green ≥100% · Orange ≥50% · Red <50% of standard.